Product Photography

Lighting

Natural light works best for any type of photo and should be used whenever possible, especially early or dusk natural light. Typically, shooting your photos during the day will grant the best results. What matters is not only the quantity of the light, but how the light is directed onto the subject.

Backgrounds

Often in product photography, a clean white background looks best since it creates a focus on the object itself. The “Infinity Curve” enables photographers to shoot products against an endless white background that reveals no horizon in the back, only a clean and pleasant view. To create this type of background, place a piece of white paper or fabric and bend it to create a curve. Your product will be the center of the photo and the only item to capture the viewer’s attention.

Unique Perspectives or view

No one knows your products better than you. However, nothing is better than a product photo shoot to bring out special features of your product that may surprise even you. As you take photos, go for unusual angles, get close ups and look for unique points of view. Tell a story with the images you capture, while you accentuate particular angles. You never know what angle will end up revealing the most impressive or attractive tale, so test different options.

Use a Tripod and remote shutter release

As you take a picture, even the slightest vibration or movement can cause motion blur. Moreover, the closer you get to an object the more obvious the motion blur becomes. A tripod will assure you remain stable as you take the photo. Even an inexpensive tripod will make a big difference in the sharpness of your images. Additionally, you can use the camera’s built-in timer to minimize camera shake and maximize accuracy.

Not only of the Product, but in its natural state being used

Take pictures of your product next to an item that will help people relate to it in real life. Moreover, the use of props can help to bring out certain features in the photo. For example, if you take a picture of a watch, show it on someone’s wrist. If you are selling a coffee table book, take a shot of the opened book on an actual table with a small fruit bowl next to it. If you are selling jewelry or clothing, having at least one picture of your product on a model is great. Potential buyers will get an idea of how the item will look on them and also, it could show the type of target audience you’re aiming for.

Adjusting and Editing the Photos

Taking a shot is often just the beginning, next comes the editing and the touch ups. As you prepare images for your site, make sure they are approximately the same size. Choose 1-3 different sizes from large to medium and small. Edit your photos to fit one of the pre-selected sizes so that you won’t have too much variation.